Demand for Precious Metals Jewelry Runs Deep

This article was originally published at Sprott.com

The economic fallout from COVID-19 has created a predictable headwind for jewelry purchases around the globe. However, given that jewelry is deeply rooted in cultural norms and traditions, we anticipate a healthy rebound in jewelry purchases over time, driven by the role that it plays in societies and a strong desire to resume “normal life” among most buyers.

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